Thursday, May 6, 2010

When Taco Bell claimed they purchased the Liberty Bell absolutely worked in their favor. That day and the following day, the profit for the company increased more than $1 million....that INSANE! The April fools joke was definitely a great way to get their name out there and put their product in peoples minds.

The Proshade stunt also included a national landmark which means that the news will resonate with many people. It was so outlandish of an offer that journalists had to write about it. It definitely worked because I'm sure not many people even knew about the product before hand.

Golden Palace casino's Virgin Mary grilled cheese sandwich purchase definitely helped them out. Not only did they get great media coverage, but I'm sure many religious people visited the online casino after hearing this news, that may not have before hand.

Burger Kings left handed whopper was not as successful at the others however it did bring customers into the store so to call it unsuccessful would be untrue. The left handed burger is an insane idea and those who believed it are just as out of their minds as the people who thought it up.

The Sonicyoga.com stunt was obviously successful because they since made four more yoga videos.

The DC Comics Death of Superman definitely raise their sales. Superman's death didn't last very long and the Return of Superman came out shortly after drawing many comic fans to purchase the return of their favorite hero.

Meow Mix house is a good idea. Cat lovers must love it because it is a bunch of cats living in a house together and creates a reality television feel. Each week a cat is adopted which is nice to see because the cats only go to nice families. The incentive is free meow mix for a year to the adopters so the product is definitely getting great publicity.

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